Editorial Policy

What We Do

Footora’s editorial team strives to deliver accurate, evidence-based insights into various foot conditions and foot health needs. Our aim is to educate, advise, and empower readers to take the necessary actions and precautions to properly care for their feet.

Who We Are

The team comprises a network of qualified and experienced physical therapist writers, expert editors, dedicated content researchers, and knowledgeable fact-checkers. We work together to bring you the latest research findings, product reviews and recommendations, and practical guides, as well as answer all your foot and mobility-related questions.

The Purpose of This Document

In light of full transparency, we’ve compiled an official policy document outlining the principles and values we continually strive to uphold in our daily work, the editorial process and procedures that we follow, our advertising disclosure, and our terms of use.

Editorial Principles

Integrity & Independence

We’re committed to maintaining editorial independence and impartiality. Although we have some affiliate relationships, Footora follows a rigorous and objective testing process.

Furthermore, all editorial team members must disclose any potential conflict of interest to ensure the integrity of our content.

Excellence & Accuracy

We strive to produce top-quality content that consistently meets our standards of excellence.

To be considered thought leaders in foot health, our content must be entirely accurate and reliable. We carefully recruit and vet each member of the editorial team, who needs to be suitably qualified, experienced, and skilled in their line of work.

Extensive research goes into each of our posts, and we rely on primary and scientific sources of information. Our fact-checkers are responsible for verifying these sources and validating all our claims before publication.

Accessibility & Purposefulness

Footora’s insights need to be accessible to audiences of all backgrounds and abilities. Therefore, we use clear and concise language and avoid using unnecessary jargon. We also use real-life examples to illustrate more abstract or complex concepts.

A further guiding principle is that our content needs to be valuable and relevant to readers. Content researchers investigate our readers’ needs, interests, and challenges, and these findings inform the topics we choose to report on and the details we include.

Editorial Process

We developed a multitiered and systematic editorial process based on our three pairs of cornerstone principles. It entails a dynamic set of procedures we continually review, evaluate, and revise to ensure we work as efficiently and effectively as possible. Footora’s editorial process consists of these stages:

Creating & Allocating Content Briefs

Our content researchers do an extensive background investigation at the start of the process. They research the main topic of each post and determine what information is needed to fully address readers’ queries and the best way to present and structure this information.

Content researchers use these findings to compile an outline of what each post should contain. These become content briefs that we give writers to communicate the points they need to cover, how they should structure their articles, and any other specific requirements.

We carefully choose which writer to assign to each post and consider their areas of expertise and the extent of experience and training they have on the particular topic.

Writing & Sourcing

With the content brief at hand, our specialist writers investigate the topic further. When crafting their content, writers draw on their research findings, training and education, and professional experience and opinions.

In alignment with our principle of integrity and strict anti-plagiarism policy, writers will credit all the sources that directly and indirectly contribute to their content. It also allows readers to continue their exploration of the topic further should they be looking for more information.

Editing & Proofreading

Once the writer has completed their post, an editor from our team will carefully review it. Editors correct grammatical and stylistic errors and ensure the article is logically structured, easy to read, and meets all the requirements in the content brief.

Fact-Checking

After an article is proofread and edited, it moves to a knowledgeable member of our fact-checking team. They are tasked with cross-referencing sources, verifying all the claims made by the writer, and checking that the post’s original intent is intact after the editing and review process.

Once an article has the fact-checker’s seal of approval, it is ready to be published on Footora’s website.

Updating & Amending

We regularly review our content after publication. We may supplement, change, or remove certain information to keep up with the latest health news, medical research, and scientific findings.

Editors may also correct any mistakes we weren’t aware of at the time of publication. In this regard, we welcome feedback from our readers. Please contact us should you come across any errors or omissions or if you have a suggestion on how we can improve our content.

Advertising Disclosure

Our team conducts independent research and tests, provides unbiased reviews, and only recommends the best products. Our content is not influenced by the compensation we receive through affiliate partnerships. We receive referral commissions on some, but not all, of the products we recommend if you decide to click through to the retailer’s site and make a purchase.

Third-Party Links

Our content may include links to third-party websites and resources. Footora, however, doesn’t necessarily share their viewpoints or ideas.

We don’t endorse them or take responsibility for the accuracy and reliability of third parties’ content.

We strongly advise researching third parties before connecting with them. This includes carefully reading and understanding their terms and conditions and policies before transacting with them.

Terms of Use

Content Use

Readers may access, read, download, save, and print our content only for personal and non-commercial use. Readers may not reproduce, republish, or distribute our content for commercial gain.

Disclaimer of Warranties

Footora provides our content “as is” without any warranties. Although we endeavor to consistently deliver error-free information, we can’t guarantee its completeness, accuracy, timeliness, suitability, or availability. Readers should always practice due diligence and check the credibility of information and advice before relying on it.

While Footora produces expert content written by physical therapists, we intend for readers to use it for informational purposes only. Our articles should not be treated as the sole source of information or professional medical advice. We strongly encourage readers to consult a healthcare practitioner, such as a physician or podiatrist, for medical advice.

Limitation of Liability

Footora is not responsible for any errors, inconsistencies, omissions, or inaccuracies in our content. We will not be held accountable for any direct, indirect, incidental, or special damages, loss, harm, injury, illness, or other consequences from using our website or content.

By accessing our website and content, you agree to the above terms and conditions and acknowledge that you use the information at your own risk.